The Great Mall of the Bay Area is Northern California’s largest outlet mega-mall and entertainment complex, comprising 1,246,000 square feet of anchor and in-line retail tenants. The mall is strategically located in the heart of Silicon Valley where I-880 and U.S. 101 intersect in Milpitas, California. The Great Mall of the Bay Area is the premiere regional shopping center in the San Francisco Bay-Silicon Valley area.

Swerdlow Group saw the potential for the Great Mall of the Bay Area to be redeveloped by, among other things, incorporating a significant entertainment component, which the existing center currently lacked. To enable the Great Mall to achieve its potential, Swerdlow adopted a redevelopment and re-tenanting plan that included an entertainment and leisure component with movie theaters, restaurants and an interactive adult entertainment center.  With its proximity to Silicon Valley, state-of-the-art amenities were a must.